Ethical Fashion Alternatives 2023: Look Good, Feel Good, Do Good

Hey there, fashion lovers! Are you tired of fast fashion brands like Shein and looking for sustainable and ethical fashion alternatives? Look no further! At, we’re committed to spreading awareness about ethical and sustainable fashion, and we’ve got some fantastic brands to share with you.

We know how important it is to be aware of the environmental and social impact of fashion, and that’s why we’ve put together this guide to help you make informed decisions regarding your fashion choices.

Credit: Lydia Tomlinson, – Trends 2023: What to AVOID and What’s Worth Purchasing (and explaining Why)

First off, let’s talk about why it’s so crucial to choose ethical and sustainable fashion. By opting for fashion brands that prioritize fair labor practices, eco-friendly production methods, and human rights, you can make a positive impact on the fashion industry and the world around you.

Also Read: Look Good, Do Good: 23 Stylish & Ethical Alternatives to SHEIN

Now, let’s get to the good stuff – our recommended ethical and sustainable fashion brands that you may not have heard of before.

Ethical Fashion Alternatives

We offer various alternatives for ethical and sustainable fashion, including easy-to-choose options and do-it-yourself alternatives that enable you to participate in the ethical and sustainable fashion movement. See below for more detailed information on the different options available.

Nudie Jeans

If you’re looking for sustainable denim, Nudie Jeans are a great choice. They’re committed to using 100% organic cotton in their products and have a repair and recycling program to reduce waste.


SOKO is a sustainable and ethical jewelry brand that partners with artisans in Kenya to create beautiful, high-quality pieces. They use eco-friendly and recycled materials and prioritize fair labor practices.

G-Star RAW

G-Star RAW is a denim brand that’s committed to sustainability and transparency. They use innovative and eco-friendly materials in their products and have a circular design approach to reduce waste.

Hara the Label

Hara the Label is an Australian brand that creates sustainable and ethical lingerie and loungewear. They use organic bamboo and prioritize fair labor practices and ethical production methods.

Now, let’s talk about some sustainable fashion alternatives to Shein. These options are perfect if you’re looking to reduce your environmental impact while still looking stylish.

Other Options You Can Consider

Rental Services

Why buy new clothes when you can rent them? Rental services like Nuuly and Rent the Runway are great options for those who want to try out new styles without the commitment or the environmental impact.

Second-Hand Clothing

Shopping for second-hand clothing is a sustainable and affordable option. You can find unique and high-quality pieces at thrift stores, consignment shops, and online marketplaces like Poshmark and Depop.

DIY Clothing

If you’re feeling creative, why not try making your own clothing? There are plenty of online tutorials and resources available to help you get started, and you can customize your designs to fit your personal style.

Also Read: Fashion Designers: Do They Have a Future?

Suggestions for Making Ethical and Sustainable Fashion Choices

Here are some more powerful and curious suggestions for making ethical and sustainable fashion choices:

Buy Less, Choose Well

When it comes to sustainable fashion, less is often more. Consider investing in high-quality, timeless pieces that you can wear for years to come, rather than fast fashion trends that will only last a season. Choose pieces that are versatile and can be dressed up or down, and prioritize quality over quantity.

Support Local and Independent Brands

One way to make a positive impact on the fashion industry is by supporting local and independent brands. These brands often prioritize ethical and sustainable production methods and can offer unique and high-quality pieces that you won’t find in mainstream fashion stores.

Embrace Minimalism

Minimalism is a lifestyle that’s all about simplifying and decluttering your life, and it can apply to fashion as well. By embracing a minimalist wardrobe, you can reduce your environmental impact and make more conscious fashion choices. Consider a capsule wardrobe, which consists of a small collection of versatile and timeless pieces that can be mixed and matched to create many different outfits.

Repair and Recycle

Another way to make your fashion choices more sustainable is by repairing and recycling your clothing. If a piece of clothing is damaged or doesn’t fit, consider repairing it rather than throwing it away. You can also recycle old clothing by donating it to a thrift store or repurposing it into something new.

By making these powerful and curious suggestions a part of your fashion choices, you can not only reduce your environmental impact but also make a positive impact on the fashion industry as a whole. Let’s prioritize ethical and sustainable fashion, one choice at a time!


In conclusion, at, we’re passionate about spreading awareness on ethical and sustainable fashion choices. We hope these recommendations have inspired you to make more conscious fashion choices and prioritize sustainability in your wardrobe. Let’s positively impact the fashion industry, one sustainable option at a time!


Q. What are some ethical fashion alternatives I can try in 2023?

There are many ethical fashion alternatives you can try in 2023, including shopping from sustainable and ethical fashion brands, buying secondhand clothing, and making your own clothes. By choosing to support these alternatives, you can help reduce the negative impact of fast fashion on the environment and workers.

Q. Can I make my own clothes as an ethical fashion alternative?

Yes, making your own clothes is a great ethical fashion alternative. This allows you to control the materials used, ensure fair labor practices, and reduce waste by creating clothing that is tailored to your exact measurements and preferences.

Q. How can I get started with DIY fashion in 2023?

Getting started with DIY fashion is easy. You can start by learning basic sewing skills and techniques through online tutorials and classes. You can then choose to upcycle old clothes or use sustainable fabrics to create new pieces. DIY fashion is a great way to express your creativity while also making a positive impact on the environment.

Q. What are some sustainable fabrics I can use in my DIY projects?

There are many sustainable fabrics you can use in your DIY projects, including organic cotton, linen, and hemp. You can also choose recycled fabrics like polyester made from plastic bottles or repurposed denim.

Q. How can I ensure my DIY fashion is ethical?

To ensure your DIY fashion is ethical, choose fabrics and materials that are sustainably sourced and support fair labor practices. Additionally, consider the environmental impact of your materials and try to reduce waste by repurposing old clothing or using scraps from previous projects.

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