The Truth About Greenwashing in the Fashion Industry: Unraveling the Green Facade
Introduction: The Rise of “Sustainable” Fashion In recent years, the fashion industry has seen a significant shift towards sustainability. Consumer demand for eco-friendly products has skyrocketed, with 66% of global consumers willing to pay more for sustainable goods [1]. This trend has led to a proliferation of “green” marketing in fashion. However, not all that … Read more