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In the world of advertising, influencer marketing has become a significant industry, with spending in the U.S. reaching nearly $5 billion in 2022 and expected to grow to $7.14 billion by 2024. As per current trends, in 2023, it is expected to reach $6.16 billion. This strategy has become popular among brands aiming to drive…
As the digital landscape continues to evolve, so too does the world of influencer marketing. The metaverse, a fully immersive virtual reality experience, is emerging as a new platform for brands to connect with consumers in innovative ways. With the potential to create unique and engaging brand experiences, influencer marketing in the metaverse is quickly…